The stack behind
the outcomes.
Performance deals only work if the plumbing is right. We built our own tracking, optimisation and reporting layer so that every campaign is measured in your stack, on your events.
ClickInstallRegistrationFTD / Customer
Wired to your attribution
Our proprietary server-to-server tracking layer sits between supply and your attribution. Postbacks flow into AppsFlyer, Adjust or your in-house platform, deduplicated and mapped to the exact events that define your billable outcome: a qualified registration, a first deposit, a funded account.
Event alignment is checked before launch, so the number you pay on is the number your MMP fires. It sounds obvious. In practice, it is where most attribution disputes are born, and where we spend real setup time.
Traded daily, on down-funnel events
Campaigns are optimised every day on conversion rates and post-install metrics: registration-to-FTD, KYC completion, purchase. Budgets move toward the sources that produce outcomes, and pace around demand peaks such as the sports calendar.
Granular targeting, curated supply
Country, city, device type, OS version. Verticals whitelisted or blacklisted per campaign. Supply itself is curated: we only onboard partners we have direct experience with, and rewarded offers are structured on real in-app milestones so incentivised users convert.
Predictive models tuned to your KPI
Proprietary models score supply and users on their likelihood to convert given your objectives, built by a team with backgrounds in data analytics, LTV modelling and fraud detection.
Handled at three levels
Sub-publisher blacklists at network level on repeated detection. Bid-request filtering across suspicious traffic patterns. Quality thresholds set in-house, or defined by the advertiser.
And because attribution runs in your MMP rather than ours, every number stays auditable.
Automated, source-level, in your formats
Reporting pipelines pull attribution data through MMP APIs and deliver it at source level, in the formats your team already works with. We report both the snapshot at campaign close and the matured view, as post-install windows keep attributing conversions after the flight ends.
See how it plugs into your stack
We will walk you through tracking and integration on a call.
Get in touch contact@sharper.media